The Social Media Landscape

Small businesses face many challenges, and owners and employees wear many hats.  When it comes to social media the big question businesses face is how to engage with this new and always changing channel.  Here are a few things to keep in mind when you are thinking about launching, expanding or overhauling your social media presence:

• Think about your business.  What do you do?  A restaurant should have a different social media strategy then a law firm.
• Think about your goals.  Why are you engaging with social media?  Are you trying to build awareness? Increase sales? Drive traffic to your website?
• Think about your options.  Facebook, Twitter, Flickr, Tumblr, Pinterest-you have options.  Which make the most sense for your business and your goals?
• Remember that social media is a living thing.  It doesn’t help your business to be everywhere if you are not keeping those sites up to date.  Start small and commit to keeping content fresh and up to date.