Twitter Tweets

Many businesses use Twitter as a tool in their marketing arsenal.  And some use it with great success.  However for a small business just entering the social media landscape it can feel overwhelming, and if not executed as part of a larger strategy can feel haphazard to customers.   If you think your business should be on Twitter, then start small.  Open a business Twitter account.  Chose a background that works with your company colors and upload your logo as your image.  If you are still feeling motivated do a search to see what other local companies or people relevant to your business are on Twitter and follow them.

Now, just sit back for a few days and read the Twitter stream.  See what people are saying, notice what is being re-tweeted (RT), and decide on your messaging.  How are you going to use Twitter?  To promote products or services? To share relevant news? To announce job openings?  To give your company a more personal feeling?.  Once you have a direction and are feeling comfortable with the language of tweets (@, #, RT) then jump in and start tweeting.