Facebook Page Engagement: 3 steps to take in the face of the new page rules

The new changes that went into effect for Facebook Pages in January impacts most small businesses and non-profits.  These organizations have previously relied on messages and promotions that they post reaching those individuals who have liked and engaged with their pages.  Reach is now in the singular percentages for posts.  With Facebook pushing promoted posts and ads instead to build reach.

So here's the question: what does this mean for me?

The short answer is it means if you want to reach potential customers and donors on Facebook you will need to participate in paid advertisements and promotions.  Of course like so many answers, this one raises more questions.  Here are three things to keep in mind as you consider your next steps:

1. Promoting a post will increase the likelihood that it is seen - if you have something very important or time sensitive this could be a good (and low cost) option

2. When you run ads, consider sending them to an outside page - either your website or a newsletter sign-up page rather then an ad to have them like your page

3. Even if you are not going to pay to promote posts or run ads, don't neglect your page.  Some of your posts will still get through and people will still seek you out on Facebook