As the options for being online increase it is more important then ever to focus your activities. Forget for a moment the sites you are already on and take a step backwards...what do you want to accomplish with your online presence? How can you best translate your brand positioning onto social media?
As you enter or grow your online brand consider these two questions. And then consider the objectives of the social media sites you are considering. LinkedIn is a place where people may look for you if you are hiring and provides a networking opportunity for current and former employees. Facebook provides you the opportunity to reach people who choose to engage with your brand. Instagram and Pinterest are driven by Images, Twitter by short statements, YouTube by videos. How you want to tell your story should help to determine which of the sites you join and how you use them.
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