Pinterest Interest

If you are anything like me you heard about Pinterest, probably from a friend raving about how wonderful it was.  You signed up, and found yourself slightly confused…how exactly do I use this?  Why would I use this?  But then it starts to make sense and you start pinning vacation ideas, cloths you like, crafts you will never complete.

Pinterest has already proven itself a powerful tool.  It has grown faster than any other social media site in such a short period of time and companies and organizations are trying to find ways to make it work for them.  If you are a small business looking to keep your social media presence fresh you can’t overlook Pinterest.  Here are a few ideas on how to proceed:

• Pin things that are relevant to your customers
• Make sure you categorize all your boards, this is how people who are not directly connected to you will find you
• Take the time to seek out your Facebook “likes” and follow them if they are on Pinterest…just as people do on Twitter they will follow you back
• Use the “tweet my pin” button after you post one…you will never have complete overlap between all your social media sites…that is why playing in all of them is important
• Like other people’s pins and re-pin…just make sure you change the comment of the original pinner to something relevant to you
• Don’t over think this one…if something is relevant to your business, your customers, your community or is just plain cool…pin it