A Second Look at Pinterest

Most of the focus on Pinterest from a business perspective has been about not being left behind. Companies who have made great gains in being “ahead” of the social media curve rushed to sign up in fear not having an account will make them appear behind.

Now that some time has passed, companies are starting to use it more effectively as a brand building tool, using it as a way to further engage their followers and fans and promote goods and services.

There is another way that companies and organizations can look at Pinterest however, which is as an internal tool.  Using Pinterest to track relevant articles and studies, vendors and providers can help strengthen your employee communications.

Organizations who don’t know where to start with Pinterest should consider starting the same place you would as an individual: what are your interests, passions, areas of expertise.  And then, just start pinning.