One of the biggest frustrations companies have with Facebook is the number of “likes” they have. Small businesses especially are able to accrue some number of likes quickly by reaching out to family and friends but find building beyond that initial base challenging. Here are a few ways to increase the number of people who like you:
- Offer “fan only” content – by providing information,
photos etc. only to those who “like” your page will help convert people
who were already aware of your page but just hadn’t taken the next step
- Study your insights – Facebook does a good job of
letting you know what posts your viewers engage with. Take note of
the type of post, the time of day, day of the week and make edits to your
Facebook posting calendar accordingly
- Consider running ads – the big brands do it all the
time and since you control your daily spend and can target people by
interest, location and more advertising on Facebook can help drive traffic
to your page
- People love contests – even if it has a small prize,
consider running a contest from the Facebook Page (make sure you review
their terms and conditions first). Contests are a great way to
gather lead information, increase your “likes” and improve the
overall virality of your page and your business
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