Getting Analytical

One of the biggest challenges with being online is having the time to manage it.  Whether it is posting to Facebook, updating your website or answering emails, these activities take time.  One of the things that gets overlooked is taking an analytical approach to your online persona.  From Facebook and LinkedIn Insights to Google Analytics there are a number of free analytical tools for you to use to track your visitors and their interactions with you.

And you’re doing more than just watching.  If you learn from your Google Analytics for example that 90% of your website visitors are coming from Facebook then you know you need to prioritize keeping your Facebook page fresh and up to date.  If only 5% of your web traffic comes from Facebook then perhaps you need to take a closer look at how you are using the medium and consider changing your strategic approach.

Being strategic doesn’t have to take a lot of time and it doesn’t require the purchase of fancy tools.  But it is important and may be the most important few minutes you spend on your business this week.